Marketing Synergy

Trade Show Managers - The Evil Began Here

Over the past 30 years, there has been dynamic changes in the trade show industry; not only from the maturing of the product itself which many markets in the US enjoy, but in the way it functions internally to grow and sustain itself. But many years ago, deep inside the mechanism of growth and prosperity in the trade show industry, a cancer was spawned, which over the years, has become more and more insidious, and now this cancer's exponential growth is becoming increasingly evident. The cancer that I'm speaking about is nothing less than basic dishonesty.

Where does it come from and where did it start? In the trade show industry it began perhaps in the 60's or maybe even earlier, but when I came onto the scene in the early 80's, it had metastasized and began spreading its' tentacles in a variety of way. When it began, I'm sure it was nothing more than a "you scratch my back and I'll scratch yours" sort of arrangement, and just like so many evils, the first step didn't seem so bad at all, in fact it was probably looked upon as a smart move on the part of both participants.

Let's go down that path for a moment. In the beginning, in order to make the budget work, one show manager asked his or her decorator if they could shave a few bucks off the cost of the pole and drape booths and in return, they could add a buck or two onto the cost of the drayage. Seemed pretty harmless at first, but as evil so often does, it grows and always leads to something worse. What was the evil you ask? It was the fact that show managers began misrepresenting themselves to their customers, the exhibitors, as their agents who negotiated with the facility management, the decorator, the electricians, and all the other service providers whose services are contracted for at a trade shows. The exhibitors had this silly notion that what they paid the decorator, their money would become profit to the decorator, and it was their association visa vi the show manager, who was representing them and working for their best interest; and they had no clue that the show manager was taking money under the proverbial table from the other side!

In the early 80's, a pole and drape booth with I.D. sign normally cost the association about $12 per booth. I'd heard that in the past it had been as high as $45-$50 per booth, but by the time my career began in 1980, change had begun. By the end of the 80's, it was pretty standard that show managers paid nothing for a pole and drape booth if their show had an appreciable amount of freight from the exhibitors, and decorators were expected to provide all the registration equipment, show management freight, and carpeted lounges etc. But who paid for all these services? Obviously the exhibitors and even sadder is the fact that they didn't even know it. They thought that the booth fees and the registrations for the show paid for all that. Silly them!

In the minds of show managers and association executives, the temptation to take an easy buck has been too great. Show managers know that if they can cut a great deal with the decorator, they can not only justify their own position in the organization, but perhaps even elevate their position. By bringing home the bacon, the new dollars might help to add new staff, give raises to deserving personnel, and generally do things that otherwise couldn't be done. Their position could quickly become the most important position in the organization. They've never once stopped to think that with each new pound of bacon they bring home it just adds to the burden of their exhibitors who are their customers, and restricts the growth of their shows by accelerating the incremental cost of adding new booth space or limits the number of booth personnel their exhibitors can afford to bring to a show.

All of us by now, have heard the rumors that the major show contractors such as GES, Freeman, Champion, and a host of others traditionally compete to get the contract for shows by offering large amounts of cash that go directly into the pockets of associations and show management companies. I used to look down on the decorators as villains, along with the unions who over the years have jacked up prices to ridiculous levels; but in all honesty, you have to look to the core of the problem and call a spade a spade. Show management has betrayed their own customers at the alter of self service and self gratification, and continues to up the anti each and every time they cut a deal that doesn't pay the show contractor a fair price for each and every service that they consume. If they would do so, they could demand that the service contractors and unions do the same; but when your hand is eternally stuck in the cookie jar, you have no moral justification to ask the service providers to bring fairness and common sense into their pricing structures. It won't be long before we see a service kit in Chicago with overtime I. & D. labor at more than $200 per hour; plus supervision fees!

It's my belief that it's only a matter of time until the market will somehow correct itself; because when any business model gets skewed to this degree, it will create an opportunity for someone to figure out a better mouse trap!

Lowell Nickens LinkedIn Profile

Click here for additional information regarding Trade Show Displays.

Is Going Green Wasting Green-All Over Again!

I can't believe I'm doing this, but face it, saying something at this stage of the game is like shooting fish in a barrel and I may never have an opportunity like this again; ever! Looking at my own limited mortality, I quickly decided to grab the brass ring and spout off one more shameless expose on my newly found favorite subject; Eco fraud!

Let's review for a moment my first article on the subject which was merely "Is Going Green Wasting Green?" in which I simply stated that I had a built in skepticism for anything that a small group of anybody's put into the marketplace that had a strong emotional appeal and provided great recognition and monetary rewards for those who espoused and were able to advance that particular position. I chronicled that I had witnessed a similar event in the Northwest during the Mt St. Helen's eruption years ago where news reporters fabricated events surrounding the story just to get picked up on the evening national news feed shown around the country. The instant recognition landed a few local nobody reporters national gigs for life. Hey, I, as a hotel salesman was on the CBS evening news all over the East Coast. That's how the game is played. Oh, and I almost forgot, I related the article to the selling of Eco friendly trade show displays.

My follow up article was about how there seemed to be a crack in the dike insofar as the credibility of this data which the entire global warming world view is built upon. I'm sorry, whenever regular run of the mill source data is being withheld (and then conveniently lost) from the scientific community at large, which eliminates any peer review. You don't have to be a scientist to figure that one out. What makes me so smart when it come to this subject? At one point in my business career I became acquainted with the life and legend of Dr.Edward Deming; the brilliant American statistician who singlehandedly propelled the Japanese to world prominence in manufacturing after the second world war. Deming's 14 Points are legendary, but one phrase that he always used was; "question everything." I do! I'm afraid that by not questioning everything, we let Al Gore get 100 million dollars richer at somebody's expense; ours! He still flies in private jets and heats a bazillion square foot house with fossil fuel.

In that last article I mentioned East Anglia University and the emails chronicling how these select few university professors concealed, misrepresented, and manipulated the source data, and now today this came through on today's news wire from Fox News: 

"The world's most famous climate change expert is at the center of a massive controversy as the leading environmental science institute he heads scrambled to explain its assertion that the Himalayan glaciers will melt completely in 25 years." Sound familiar?  It went on to say; "Rajendra Pachauri, head of the U.N.'s Intergovernmental Panel on Climate Change (IPCC) and director general of the Energy and Resources Institute (TERI) in New Dehli, India, said this week that the U.N. body was studying how its 2007 report to the United Nations derived information that led to its famous conclusion: that the glaciers will melt by 2035." This assertion had zero peer review! Their entire position is expected to be retracted in the next few days.

Let's get beyond the point of wanting something so desperately that we abandon common sense in order trick ourselves into thinking that somebody is going to give us something that we desperately want or believe we need. What happened to questioning everything? Well, not everyone abandoned that principal. Go to: http://www.petitionproject.org  and see the names of 31,486 North American Scientists who DON'T believe in global warming; 9,029 with PhD's. Why haven't we heard about these guys? These are the real scientists who allow peer review studies of their work to find truth and they're pretty upset at how so few have been able to manipulate so many and at the same time hijack science.

And for those who still believe, I have to say that it's frustrating to see how just a few people can make a mockery of so many nice people who just want to do the right thing. I hate to get sucker punched and I don't take pleasure in seeing it happen to others either.

Additional Information on Trade Show Displays 

by Lowell Nickens, Linked In Profile

Correctly Sizing Up Your Trade Show Competition

We as good business people always want to be known for making good solid business decisions on how to make your first trade show experience the most productive it can be?

Potential clients constantly approach me just prior to going to their first trade show with their great new product, with inflated  dreams of how it's going to be and how everything will work out. Unfortunately it's what they don't know that's the problem, and even worse, there's no time left to do much about it. Reflecting back on the countless occurrences just like this, I began to think about what should happen in a perfect world and came to look at it from the perspective of sizing up the competition; because after all, they will be to a large extent, what you have to overcome in order to be successful.

Sizing up the competition is perhaps one of the most daunting tasks of any entrepreneur who aspires to be successful in business. Although there are much more sophisticated terms and acronyms to describe that activity, it all boils down to accomplishing just that; sizing them up.  Business people go to great lengths to do all the right things when it comes to launching their businesses such as creating a marketing plan,  hiring a sales staff, setting up a web site, creating a distribution network, and a host of other activities; the list goes on. Somewhere in that list of activities are a series of decisions related to actually getting out of the office and meeting the customer face to face at a trade show.

This, more often than not, is where the rubber meets the road and first impressions are made which will last for a lifetime, and far too often those decisions are made with the wrong information that is often incorrectly analyzed. What if you could just go to the first big industry show and observe and not be an exhibitor; would the outcome be different than just making decisions based on your gut feeling at the last minute? Should I buy a banner stand, or one of those new hybrid displays? Let's walk the show and see what some of the considerations are that need to be made that might affect your image in the industry for a lifetime. First we need to be aware of some basic facts of life that sometimes are not so obvious, so first consider this:

If you're the new competitor in your industry and are attending your first trade show, you may think you can slip in the back door and go unnoticed by the big guys, but that would be a very bad assumption; you can't. They are all looking at the floor plans to see where their competitors are exhibiting and have noticed after reviewing the show program, that you have competing products. Now most of your competitors are arrogant enough that they would never let on that they're interested in who you are etc.,  but they are watching in order to spotlight your every miscue; to put you out of competition as quickly as possible. One way to stop a competitor is to not to let him get started, and to that end they will try either collectively or individually to do so. Let's look around the show while keeping a few of these things in mind:

1) First, write down the names of all your competitors that are exhibiting at the show; note the size booth they have and take a picture of every booth. This will be very important later.

2) Make notes on how each of your competitors are presenting their products; are there demonstrations, what were the brochures like, did they do a good job projecting their brands on the booth itself, and with the literature, did they tie everything together, and were there amazing videos showing the virtues of their products? Again, this will be important later.

3) Did any of your competitors throw a cocktail party or have a hospitality suite after the events on the show floor concluded each day?

4) How were the booth personnel dressed? Did they look professional and did their attire complement the color coordination of the booth?

5) Were your competitor’s booth personnel the type of people that your clients would want to talk with at the show? Are you matching sales people with engineers? Do the people that you plan to send to the show really want to be there? If they don't want to be there, don't send them.

6) Are there suppliers in the list of exhibitors who sell to both you and your competitors? These can potentially be some of your best allies and create even better sales opportunities. (See The Invisible Audience at a Trade Show to see how that plays into your trade show marketing.)

7) Did your competitors utilize giveaways? Which type seemed to work the best?

And now what do you do with this information? First consider:

Everyone’s first impression of you will last a lifetime. It might not be fair, but it’s true. If you look like you crawled out from under a rock, it will take a decade to turn that impression around. If you do it right the first time, it will take a lot longer than a year to turn that around.

Therefore:

Be Classy - You may not be able to afford as large a booth as your competitors, but make it a “class” booth. Incorporate into your booth all the best things that you liked about your competitors booths such as:

Good Branding – This is what attendees will remember about you and your products. Be clear and consistent with a well defined message. 

Good Utilization of Color between the booth, your literature, and the attire your staff wears who are working the booth. These are all subtle points, but they have a huge subconscious effect in the minds of attendees. This is what they will remember even though they’re not sure why.

Get to Know Common Suppliers – these are the people who supply not only you but those same competitors. Go out of your way to be genuine and nice to them. If you’re successful, you might get more business entertaining this group than the show attendees themselves. This group consists of a third party that can validate your product or service, and they can influence new business in ways that you may not be able to initially.

Show Something Different every year with respect to your booth. Don’t bring out the same old look year after year.

Eye Popping Graphics; you might not be able to buy the biggest booth which has the greatest impact, but you can surely have the nicest looking eye popping graphics at the show. Make a decision to be the best at something and then do it.  

PreShow Invitations to those in your target market audience which will guarantee a jump start of visitors to your booth who will appreciate the contact and if you’re successful, will spread the word to others guaranteeing even more traffic.

Bring the Right People to Represent You at the show. If your staff doesn't buy in to the importance of their presence at the show, you've got problems.

Understanding Your Competitors Culture is a must, because if you understand what they're all about and what makes them tick, it's a beginning to understanding yourself and how to succeed in the marketplace.

These are a few of the basic considerations you should be aware of when planning your attendance at your first event. You may not have the luxury of observing everything first, but keeping that above points in perspective will hopefully keep you from making a 10 year to a lifetime of mistakes.

 Lowell Nickens LinkedIn Profile

More information on Trade Show Displays

On Line Trade Shows a.k.a. Being Left Out in the Virtual Cold!

Today my landlord walked into my office and handed me a brochure and asked if I'd ever seen anything like this before? As I looked at the brochure which described a virtual trade show called Expo 3.0, "The Receivables Trade Show" which was sponsored by InsideARM.com. I'd heard about virtual trade shows and the general concept, but have never been curious enough to really research it to see what the lure was for such a edgy concept.

After doing a quick Google search, I quickly learned that there were a few big players spending big bucks such as Ziff Davis Enterprise; who I figured must know something that I didn't or why would they be so involved. So I continued to search and contemplate what I was seeing.

With the domination of electronics at every level of our society, we hear so much and quickly become overwhelmed and tune out to much of what is coming out way; so it comes as no surprise that somebody had to make the effort to see if virtual trade shows would work; at some level! But does it really stand a chance? Well, at least some of the evidence certainly suggests that it might, so consider this:

1) As Show Managers are squeezing the exhibitors at one end and the unions are well positioned at the other end, could it be remotely possible that some exhibitors would acquiesce and go for this relatively low cost alternative; line, hook, and sinker?  

2) With the uncertainty in the economy and the promise of big tax increases looming on the horizon, companies are slashing travel budgets and discretionary spending in anticipation of those uncertain expenses just ahead. Might it just be time to try something new to see if any unexpected rewards might come from sticking your neck out a few feet and looking for potential suppliers "on line?"

As I continued looking through the virtual show brochure that my landlord gave me, it spoke about the webinars being the ideal way to woo potential clients to your products and then explained how the interaction would work with the attendees and the exhibitors. They referred to communicating with exhibitors by sending emails and notes which is another way of saying "Chat." That's when the red flag went up the flag pole! CHAT? I don't know about you, but if you've ever chatted with a potential client online, that's called taking 30 minutes to consummate 1 minute of conversation in one of the most painful exercises ever invented by man; and not very productive either. To a type A salesperson, it's like talking in slow motion with all the visual and audio clues being left out. You never even have the opportunity to know if there is something being left out of the conversation because the "chatter" can disconnect from the "chatee" anytime he or she wants to. But wait, there's a bonus; the brochure suggested doing a group chat! That's nothing but wasting your time and sales in multiples.

Now consider this; the trade show floor is a dynamic, vibrant, and ever changing series of events, products, and especially relationships. Quite often it's not what you see that is effecting change or creating a future sale, but it's the dynamics that you don't see that's making the biggest difference. Here are a few examples:

1) Over a year ago I wrote a blog article about The Invisible Audience at a Trade Show. This was a first hand account of how other suppliers at trade shows, who service you and your direct competitors, are able to quietly and effectively over a period of time, drive great numbers of new customers to your door; and it doesn't cost you a penny.

2) Industries evolve and mature over time, and the same thing is true of exhibitors and relationships with customers. Sometimes it just takes time; pure and simple. My landlord told me about one of his companies that went to shows for 5-6 years before the big payday hit. It was a matter of creating relationships and trust which after a few years, matured into good solid business relationships.

3) If the main attraction for exhibitors to the virtual trade shows is being a speaker and getting potential sales by virtue of the seminars, I think there might be a problem. How many executives do you think could sit in their office and listen to a whole day worth of speakers without getting interrupted or distracted; by something!  My attention span would be broken by the first box of Krispy Krems that came in my front door and it may take me quite sometime to return to the office after a few unscheduled bathroom breaks etc.

I presently run two online web sites that sell trade show exhibits so I feel I have some experience in selling in this environment; never having had the luxury of meeting my clients face to face. Everything we communicate is by email and on the phone. When you're competing against perhaps a half dozen other companies all selling the same thing, it becomes very difficult to differentiate yourself. For me, basic sales skills and product knowledge, and an enthusiasm for what I do has served me well. Selling face to face is light years easier in every respect, which is why I would say that with some products, perhaps a virtual trade show might be feasible, but for right now, I don't think trade show marketing is going to be threatened anytime in the near future.

Lowell Nickens LinkedIn Profile

A Stimulus without a Stimuli

Adwords is a wonderful vehicle to drive traffic to your web site, however in every industry it does works a little differently I suppose. In the Trade Show industry I've observed over the past years a trend that up until now seemed to be a pretty good indicator of future business. That trend has always been "the phone call." In the course of a normal sales cycle you have may people cruising around your site  and I imagine other sites as well, looking for trade show displays, and comparing products and descriptions of what's provided at different price points. That's normal.

During our normal slow months of the season,I also realize that no matter how much I advertise,that phone isn't going to rink at the normal clip until the date is closer to the final purchase time and then the phones will begin to ring, and oddly enough, the better the job you do explaining things on your website, and providing the future clients good detailed instructions on how to prepare their graphic files etc. the fewer the calls you'll have.

This year is different! Not only are the number of people surfing the web looking for trade show items down due in part to budgets, sales slowdowns, etc. but nobody is even calling during the normally busy months and in July when things are normal very slow, we've redefined the word "slow." What's even scarier is that the forever dependable "repeat" sale isn't even there except for the occasional "lost in shipment" items that do get reordered. I for one am going to go out on a limb and say that "The American Entrepreneur doesn't deserve the blessings of a stimulus without any stimuli." How does that work you ask? Just take a ride to http://www.recovery.org and you'll see what I just saw. Go through state after state and county after county and you'll see that what got stimulated is the government trough! Now this week we're finally hearing that oppps, "maybe it might take more than a few months to come out of this depression". Ya Sure? Bank on IT!

Lowell Nickens LinkedIn Profile

For More information on Pop Up Displays

Is Going Green Wasting Green? - Follow Up

Back in July, I offered up a post that suggested that before you hop onto anyone's political or social bandwagon too soon, you might like to weigh the facts carefully related to "what do the people that are pushing this, have to gain by promoting their cause?" In that post I said the following about being taken by somebody's scam:

How do you avoid it? Start with this:

1) Who is saying it and what financial incentive might there be to play this thing out?
2) If someone becomes the official spokesperson for the cause, do they have anything to gain financially by promoting it?
3) If this thing can be hyped enough, can somebody associated with it get promoted or recognized to the point where there might be another dollar in it for somebody?

Get the point; follow the money!

Nobody likes to be taken in by somebody's scheme, but what do we now know that we didn't know when I wrote the above?

1) All the source data that proved the entire Global Warming theory, was in the care, custody, and control of professors at the East Anglia University in England; who, based on this source data, put forth the "proof" for global warming. Let me also state that only a select few were ever allowed to see the source documents that were collected from around the world. Doesn't science work on the basis of peer review in order to learn the "truth" about anything? Why was the peer review process abandoned in this particular instance?

2) When asked to share this data a few months ago, the world was told that it was destroyed due to storage problems which would forever render the entire scientific community, forever unable to prove or disprove the original findings. 

3) Then we find out from archived emails that were disclosed, which were written by the very scientists who held the source data hostage for years and then destroyed it, that they had both manipulated the data (and they told how they did it) and schemed to discredit anyone who would challenge them.  Seems as though the “follow the money” suggestion was very appropriate.

Now I'm not a big conspiracy theorist, but any fair minded person would have to conclude that "there's something rotten in Denmark." Hmmm, where did that slang phrase come from? Well, it’s a phrase right out of Shakespeare, spoken by Marcellus; however the exact quote should be read as the “state of Denmark” which in this instance, refers to a fish which is rotting from the head down—all was not well at the top of the political hierarchy in that day and age. Certainly seems appropriate at this point in time as well, given that the Global Warming Conference is being held in Copenhagen, Denmark, and even as we speak, something seems to be rotting “from the head down” in many political circles who are pushing this agenda.

Now, as I said in July, I really didn’t see any point in turning my trade show displays business into a green revolution, and after waiting a few more months, I’m glad that I didn’t fall “hook, line, and sinker” for that rotten fish!

Lowell Nickens LinkedIn Profile

Is Going Green Wasting Green?

I'll bet I just lit the powder keg with that title! But before you storm my blog site with nasty comments as though I was Sarah Palin being written about on the Huffington Post, hear me out on this! Where does common sense begin in this argument and where should stupidity and political correctness end?

To begin with, who's really against clean water, clean air, and all the other things that we hold near and dear with regard to the physical quality of our planet. I have a place on a nice lake and I'll be darned if I'm going to let anyone mess with the water or the forest etc. I truly believe we all feel that way. However this green thing is basically one big conundrum which means the train of common sense has left the station.

Take for instance an observation I made at the grocery store a number of years ago when first we had paper bags  and then suddenly there was a plastic alternative. Hmmmm which one do you choose? If you take the plastic, then it goes into the landfills and will never return to mother earth. If you take the paper, you have to cut down a tree and for heaven’s sake who wants to do that; but it will degrade in the earth if it has a little moisture, but then I'll be destroying the habitat of a spotted owl who does prefer to be in old growth forests, however if the barn owl keeps chasing his tail feathers all over North America like he's doing and killing him off, a pad in downtown L.A. will be looking mighty good to him. And what about the barn owl, do we go after him and kill one endangered species that is endangering another endangered species? Where does it end?

I'll tell you where it should end! Common sense is where. A long time ago I made an astute connection regarding something that we've been hearing a lot about lately which is never let a disaster go to waste. About 15 years ago we had a minor earthquake and of course you could set your watch knowing when every geology professor at every school of higher education would began scratching and clawing their way onto the local news proclaiming that the chances were one in 10,000 that "the big one" was coming soon and we needed to be ready and to ignore the warning signs was something that we as a civilized society just couldn't let happen. Yep, we needed to fund all these grants for education sake, but sadly the real reason was because it was "all about the money". 

There are a lot of things in life that I will be, but the one thing I really don't like to be is a "sucker."

How do you avoid it? Start with this:
1) Who is saying it and what financial incentive might there be to play this thing out?
2) If someone becomes the official spokesperson for the cause, do they have anything to gain financially by promoting it?
3) If this thing can be hyped enough, can somebody associated with it get promoted or recognized to the point where there might be another dollar in it for somebody?

Get the point; follow the money!

A number of years ago I watched a scenario play out before my very eyes when Mt St. Helens erupted and I was the director of sales and marketing at the Hilton Hotel in Portland. It was about 3 months before the city was to host a national convention consisting of national television news executives. This was the "A" group of reporters and executives, however it wasn't long before several of the local hot shots who were bucking for a national gig had hyped the event so big that everyone was convinced that lava was going to flow through the main streets of Portland and the big convention canceled out of concern for the safety of their own member. The city took a real hit, but it once again showed that regardless whether it's in a political, academic, business, or whatever arena, follow the money trail and you'll get a straight answer and be taking a few less sucker punches along the way.

Now back to the green thing; I see a lot of  trade show displays related sites promoting green products and I get emails touting all the advantages of carrying all those fine products to the point of being ridiculous. In the last 9 month I've only featured one green product which happen to be bamboo banner stands along with a host of other display items that aren't green,  and during this time I've not had a single call, or inquiry asking about green products.

Now back to common sense; given my life experience, what can I assume?

Lowell Nickens

Your Trade Show Display & Your Web Site

What do they have in common? Everything! Both are two of the most prominent and important vehicles to attract new customers to your door; so crafting both messages carefully and accurately is very important.

How is that accomplished? Well, having the right identification/branding on your trade show exhibits tells people specifically what you do or what product you bring to the
marketplace. Assuming that everyone knows who you are and how your product can benefit someone is sheer folly and is why more leads walk by most booths than those that walk in. When in doubt, just say; “we sell widgets!” The same is true when it comes to your company identification on your web site otherwise called your “meta title, meta description, and meta keywords.” Slip up on those and you can fall into oblivion in natural rankings in very short order.

How do you tune up your identification? It starts with knowing your market and knowing who your potential customers are. What are their values and purchasing habits? What is the likelihood that they know who you are? Is what you’re marketing to them a good fit given their buying habits? Are your customers elite shoppers who want the best and are willing to pay a premium for the best as long as there’s great value in your delivery and service, or are your customers the value shoppers who will always demand to pay the least and getting a bad product every once in a while to them is the forgivable downside for always getting the cheapest deal. And they could be somewhere in the middle of these as well. What percentage of the potential customers in the market are in the value proposition you’ve chosen? Is it large enough to support you and all the competition? These are important questions to ask.

Now for the internet, first you have to have alignment with the key words you’re using to attract people and what they see on your site in the first few seconds after landing there. Next, if you have the least expensive price, you can’t afford to “look elite”, and it might not hurt to throw a few meta phrases like “best deal” or “greatest value” into your key words or description list either. You must use the correct key words to attract the class of shopper that you need to sustain your business. This applies to product identification as well as quality.

For over 25 years I experienced firsthand, trade show marketing as a trade show contractor, exhibit builder, and exhibitor in booths from 10 x 10’s to 20 x 30 islands, and then with ShopForExhibits.com I’ve learned the many ins and outs of marketing on the internet; I enjoy sharing my experience in hopes that my customers will in turn be more successful in all areas of their marketing endeavors whether it be online or in an exhibit hall.  

Lowell Nickens LinkedIn Profile

More Information on Trade Show Displays.